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A Tale of Two Packages
Imagine that two packages are delivered to your home. They look the same and contain two similar products. From the first plain cardboard box, you pull the product you ordered out from among the filler. From the second plain cardboard box, you pull out another box from among the filler, this time a special, designer one. When you open it, you see delicate wrapping paper, and beneath it, along with the product you ordered, you find a thank-you note from the maker, a sticker, and a brochure. Which of these products will you order next time?
Photo caption: Photos of a gift box for Herbs by Hupka products. Photo by Wolfdography.
What Is the Unboxing Experience?
The excitement of unwrapping things stays with us our whole lives. We know it from birthdays or Christmas. Many of us feel it to some degree even when a package arrives at our door, even if we know exactly what's inside.
The unboxing experience is the whole process of unwrapping and looking through the contents of a package, which begins at the moment of delivery and ends when we take out the last item. These are thrilling moments full of joy over something you've been waiting for. People love unboxing so much that they can watch videos of popular vloggers unwrapping products.
Video caption: YouTuber Tara Michelle unboxes a huge number of packages in the video.
The Benefits of Focusing on Detail
With the overall packaging of your product, you create an experience. Imagine that you can so easily prolong the excitement your customers feel while unboxing. The next time they choose between products, they'll recall the positive emotions they felt when yours arrived.
Your product's packaging should be seen as caring for your customers. It's the first impression you make on them. If you surprise and delight them, it's an investment in their loyalty to your brand. They'll keep coming back, and it's highly likely they'll recommend you to friends and family.
Photo caption: Postcards for graphic designer Ivanna Malik with a velvet-touch (soft-touch) laminate for a delicate feel.
The experience you give people when they unwrap your products is also the only communication channel that reaches 100% of your customers. No social media or offline campaign will ever achieve that. Make use of the fact that you have their attention.
Most people feel the urge to share on social media everything nice that happens to them in a day. Your investment will pay off very quickly when customers tag you in posts or stories and describe how you delighted them.
Photo caption: This is another way printed materials can be finished for a unique experience. Subtle emboss – blind embossing (text) and a gold-tinted transparent foil stamp (PF 2021) on Keaykolour creative paper with FSC® certification.
What Are Your Options?
When shopping on e-shops, customers don't choose between products based on packaging the way they do when products sit on a shelf. Many sellers here sell products without customers having any idea what packaging they'll arrive in. That's why it makes sense to start thinking about how to liven up the delivery of your product with various small touches.
Your product's packaging can include wrapping paper with your own print. Popular choices are business cards, thank-you cards and postcards, as well as stickers, for example with your brand's logo. You can pack your goods in your own bag or label them with tags. If you also include a flyer or brochure about your other products, you increase the chance that the customer will order again.
For all the products mentioned, you can rely on simple printing, but if you want to make your printed materials more special, you can choose from various finishing techniques. For example, metallic printing, embossing, or blind embossing nicely highlight your chosen design. You can also choose from different types of paper for your printed materials. Your customers will certainly appreciate it if you choose FSC®-certified paper from responsibly managed sources.
Photo caption: Packaging can also be made special with printed tape. Photo by Wolfdography.
An Investment That Pays Off
Focusing on the overall packaging of your product is important, especially if you're a new brand. It has high potential to build customers' relationship with your brand and raise awareness of it. So don't underestimate packaging, and give your customers an experience.
Do you usually pack something extra with your product? Tell us in the comments!
At DIW print, we specialize in custom printing. After almost 10 years on the market, we have many successful collaborations with small and large companies behind us. At DIW, we provide all the printed materials your brand needs under one roof. You can see examples of our work on our Instagram.
A Tale of Two Packages
Imagine that two packages are delivered to your home. They look the same and contain two similar products. From the first plain cardboard box, you pull the product you ordered out from among the filler. From the second plain cardboard box, you pull out another box from among the filler, this time a special, designer one. When you open it, you see delicate wrapping paper, and beneath it, along with the product you ordered, you find a thank-you note from the maker, a sticker, and a brochure. Which of these products will you order next time?
Photo caption: Photos of a gift box for Herbs by Hupka products. Photo by Wolfdography.
What Is the Unboxing Experience?
The excitement of unwrapping things stays with us our whole lives. We know it from birthdays or Christmas. Many of us feel it to some degree even when a package arrives at our door, even if we know exactly what's inside.
The unboxing experience is the whole process of unwrapping and looking through the contents of a package, which begins at the moment of delivery and ends when we take out the last item. These are thrilling moments full of joy over something you've been waiting for. People love unboxing so much that they can watch videos of popular vloggers unwrapping products.
Video caption: YouTuber Tara Michelle unboxes a huge number of packages in the video.
The Benefits of Focusing on Detail
With the overall packaging of your product, you create an experience. Imagine that you can so easily prolong the excitement your customers feel while unboxing. The next time they choose between products, they'll recall the positive emotions they felt when yours arrived.
Your product's packaging should be seen as caring for your customers. It's the first impression you make on them. If you surprise and delight them, it's an investment in their loyalty to your brand. They'll keep coming back, and it's highly likely they'll recommend you to friends and family.
Photo caption: Postcards for graphic designer Ivanna Malik with a velvet-touch (soft-touch) laminate for a delicate feel.
The experience you give people when they unwrap your products is also the only communication channel that reaches 100% of your customers. No social media or offline campaign will ever achieve that. Make use of the fact that you have their attention.
Most people feel the urge to share on social media everything nice that happens to them in a day. Your investment will pay off very quickly when customers tag you in posts or stories and describe how you delighted them.
Photo caption: This is another way printed materials can be finished for a unique experience. Subtle emboss – blind embossing (text) and a gold-tinted transparent foil stamp (PF 2021) on Keaykolour creative paper with FSC® certification.
What Are Your Options?
When shopping on e-shops, customers don't choose between products based on packaging the way they do when products sit on a shelf. Many sellers here sell products without customers having any idea what packaging they'll arrive in. That's why it makes sense to start thinking about how to liven up the delivery of your product with various small touches.
Your product's packaging can include wrapping paper with your own print. Popular choices are business cards, thank-you cards and postcards, as well as stickers, for example with your brand's logo. You can pack your goods in your own bag or label them with tags. If you also include a flyer or brochure about your other products, you increase the chance that the customer will order again.
For all the products mentioned, you can rely on simple printing, but if you want to make your printed materials more special, you can choose from various finishing techniques. For example, metallic printing, embossing, or blind embossing nicely highlight your chosen design. You can also choose from different types of paper for your printed materials. Your customers will certainly appreciate it if you choose FSC®-certified paper from responsibly managed sources.
Photo caption: Packaging can also be made special with printed tape. Photo by Wolfdography.
An Investment That Pays Off
Focusing on the overall packaging of your product is important, especially if you're a new brand. It has high potential to build customers' relationship with your brand and raise awareness of it. So don't underestimate packaging, and give your customers an experience.
Do you usually pack something extra with your product? Tell us in the comments!
At DIW print, we specialize in custom printing. After almost 10 years on the market, we have many successful collaborations with small and large companies behind us. At DIW, we provide all the printed materials your brand needs under one roof. You can see examples of our work on our Instagram.